Special Olympics
Yeah, I am Special
“Special”. In sports, the word is ultimate compliment. But when it refers to athletes with disabilities, the definition tragically changes.
So we set out to reclaim the word “special” and restore it’s true meaning for millions of athletes with disabilities around the world — and we got hundreds of professional athletes, influencers and Olympians to join in along the way.
Credits:
Agency / Tombras New York
ECD / Avi Baliga
ACD - Copy / Myself
ACD - Art / Christine Petrosky