Dave & Buster’s
Summer is Better in The Great Indoors
Outside sucks. It’s hot. There’s bugs. Bears. Quicksand, somewhere.
But inside at Dave & Buster’s, there’s new games, new food, and glow-in-the-dark drinks. That’s why Summer is Better in The Great Indoors.
This campaign was a huge success, touching the heart of at least one person in Illinois. But we didn’t stop there…
The D&B B&B
To really prove that Summer is Better in the Great Indoors, we constructed a luxury suite inside of a Dave & Buster’s in America’s #1 summer vacation spot — Miami. One lucky winner got to spend a weekend with their friends under the climate controlled neon glow of their favorite games. They each got exclusive VIP Power Cards, access to a private bartender, some pretty sweet satin robes, and a hot tub.
Credits:
Agency / Mother New York
ECD / Erik Norin
CD / Matt Vitou
CW / Myself
AD / Christine Petrosky
Director / Randy Krallman